Privacy Policy

Last updated: October 21, 2025

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, use our AI Analyzer, submit forms, or contact us. This may include:

  • Personal information (name, email, phone number)
  • Health and fitness information
  • Video recordings for AI analysis
  • Usage data and analytics
  • Payment information (processed securely through Stripe)

2. How We Use Your Information

We use the information we collect to:

  • Provide and improve our AI-powered fitness analysis services
  • Process your video submissions and generate personalized recommendations
  • Communicate with you about our services
  • Process payments and transactions
  • Comply with legal obligations

3. AI and Video Processing

Our AI analysis system processes your video recordings using computer vision and machine learning technologies. By using our services, you consent to:

  • Video processing for movement analysis and form assessment
  • Biometric data extraction for personalized recommendations
  • Secure storage and encryption of your data
  • Anonymized data usage for improving our AI algorithms

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

  • Encryption of data in transit and at rest
  • Secure cloud infrastructure and databases
  • Regular security audits and updates
  • Access controls and authentication

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With your explicit consent
  • To comply with legal obligations
  • With service providers who assist us in operating our platform
  • In connection with a business transfer or acquisition

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access and obtain a copy of your personal data
  • Correct inaccurate or incomplete information
  • Delete your personal data
  • Restrict or object to certain processing
  • Data portability
  • Withdraw consent at any time

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can control cookie settings through your browser.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Video recordings and analysis data are retained according to our data retention policy, which you can request details about.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

10. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@befreefitness.ai
Address: Be Free Fitness, Boulder, Colorado
Phone: Available through our contact form